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Welcome

We look forward to meeting you on campus during the conference and if you have any questions regarding the conference, please do not hesitate to contact us.

Sincerely,

Conference Co-Chairs:
Cynthia Banditrat - cbanditrat@mba2009.hbs.edu
Erika Rivera Manueco - eriveramanueco@mba2009.hbs.edu

Agenda

9:30 –10:00 am Registration and Breakfast
10:00–10:05 am Welcome Address
10:05–10:55 am Keynote Speaker #1
Mark W. Addicks
Senior Vice President, Chief Marketing Officer, General Mills
10:55–11:05 am Break
11:05–11:55 am

Panel 1 or 2

Panel 1: Handing Over Control: Social Media and Consumer-Generated Content

Panel 2: Marketing Your Socially Responsible Initiative
12:00 – 1:05 pm Networking Lunch
1:15–2:05 pm

Keynote Speaker # 2
Jaya Kumar
Chief Marketing Office
Frito- Lay North America
2:05–2:15 pm Break
2:15–3:05 pm

Panel 3 or 4

Panel 3: Inside the Mind of the Consumer: Uncovering Insights through Market Research

Panel 4: Private Labels vs. Big Brands

3:15–4:20 pm CMO Roundtable (New for 2008!)
4:20–4:30 pm Closing Remarks

© Copyright 2008 Marketing and CPG Club, A member of Student Clubs of HBS, Inc.
Harvard Business School